Sellita Further Targets ETA With the SW300 And SW500 Watch Movements

These are almost direct clones of the ETA 2892 and Valjoux 7750 respectively.While the SW300 and SW500 aren't going to be carbon copies of the ETA movements, they are going to have the exact some dimension and functions. Sellita says that they will be the same quality as well, and considering the popularity of the SW200 in the market, they are likely not embellishing. The ETA 2892 is their three-hand with date "high grade" automatic movement, and the 7750 is the workhorse chronograph day/date automatic movement used by like a bazillion mechanical chronograph watches. The idea is that a SW300 or SW500 movement will fit in place of any 2892 or 7750 in a watch that was designed for them. This is important and Sellita wants brands to drop in their movements where an ETA movement used to sit.Aside from Sellita, I don't think anyone has what it takes to provide ETA quality stuff. It seemed like anyone with enough start-up money could set up shop, design a watch, and have a series of supplier make the parts and use Swiss movements they bought from elsewhere. This created a divide between true watch makers, and those that could put together a watch like a good meal recipe, using available parts (custom or otherwise). But that is a topic for another discussion.With the availability of ETA ebauches becoming close to extinct this year, where are the brands that do not make their own movements to turn? Already some of the major brands are just giving up buying movements and starting to make their own - either in part or almost for all their watches. Panerai is *** more and more of their own movements and Breitling has at least one of their own movements so far. However, Breitling has more or less admitted that no matter how expensive ETA movements get, they will have to buy them - they have no choice otherwise.At the same time ETA will have competitors. They already do, but I think that existing watch movement makers will up their production. Already everyone is looking at Sellita. The also Swiss movement maker produces the SW200 movement (that I discussed here). The SW200 is a more or less clone of the popular ETA 2824-2. So what about other popular ebauches that will no longer be available from ETA? Well Sellita now has the SW300 and SW500 movements.